From McDonald’s to Millionaire: Willie Wilson and the Story of Black Franchise Ownership

Mayoral candidate Willie Wilson most recently made headlines as the giver of free gas, but have you wondered where he gets his giveaway money? The story starts with a global, but Chicago-based company: McDonald’s. Wilson started as a custodian at a McDonald’s in 1970, moving up to manager, and eventually franchise owner, setting the stage for him to make his fortune. Even though not every McDonald’s franchise owner had the same success as Wilson, the company did try to entrench itself in Black America beginning in the late ’60s by offering franchise ownership. But those opportunities had strings attached and allowed the company to create a narrative about its involvement in civil rights that veers from the truth, according to historian Marcia Chatelain. Chatelain is a Chicago native and author of “Franchise: The Golden Arches in Black America,” which won a 2021 Pulitzer Prize in History. She tells Jacoby how McDonald’s did it.

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